David Yurman

"The Spirit of New York" Global Campaign

More than a place, New York is a spirit of coolness, confidence, and uninhibited creativity. Six iconic collections bring David Yurman's home to life, each reflecting a distinct story of the city — told through personality-driven content featuring brand ambassadors.

Chevron: "The Pursuit of Excellence"

Michael B. Jordan moves through Four Freedoms Park, where angular architecture creates sharp contrasts of light and shadow that mirror Chevron's forward-motion motif — the ultimate expression of the pursuit of excellence.

David Yurman 2025 Campaign David Yurman 2025 Campaign

Sculpted Cable: "Sculpt Your Own Path"

Set against the Guggenheim's organic curves, Eiza Gonzalez is the heroine of her own path – inspired by the iconic waves of the Sculpted Cable Collection.

Sculpted Cable — Eiza Gonzalez Sculpted Cable — Eiza Gonzalez

Curb Chain: "Beyond Refinement"

Inside the American Museum of Natural History, our hero moves with confidence through the sculptural space, reminiscent of the fluid links of Curb Chain.

David Yurman 2025 Campaign

Madison: "It All Links Back to You"

New York's Madison Avenue is filled with chance encounters and endless possibilities, reflected in the alternating links of the Madison Collection.

Madison — Eiza Gonzalez

Spiritual Beads & Amulets: "Your Journey is the Story"

Moments of self-reflection in a New York collector's home, surrounded by objects from around the world — much like how amulets can be collected to mark decisive moments of one's journey.

Spiritual Beads — Michael B. Jordan

Mercer: "The Center of It All"

Soho cool. Iris Law in the Mercer Collection, with a unique design echoing the bold creativity of the downtown NYC art scene.

Mercer — Iris Law